Newsroom

EasyPURL relaunches easypurl.com on a new platform design: a refreshed Feature Tour, industry case studies, pricing and a faster, lighter site built for every screen. Explore the new Feature Tour and tell us what you think.

Experiture, EasyPURL’s sister platform, releases version 9.4: a unified campaign management dashboard for multi-channel orchestration, an AI-powered Image Studio, integrated digital asset management, and multi-channel template presets that speed campaign deployment across email, SMS, landing pages and social.

Version 9.3 brings a redesigned lead page dashboard, a faster cloud-native session system, and branded domain names for every tracking and email link – better speed, reliability and brand consistency across campaigns.

Experiture names Rio Longacre – a 25-year veteran of strategy consulting, advertising and marketing technology, data services and digital media – as Chief Commercial Officer, overseeing sales, marketing, partnerships and revenue growth. Rio first joined the EasyPURL family as VP of Sales and Marketing.

Experiture 9.0, the most transformative release in the platform’s history, introduces Xyra – native AI for natural-language segmentation, predictive audiences and channel-and-time intelligence – alongside a brand-new landing page editor, unified audience management and a high-performance email composer.

SoftwareReviews, a division of Info-Tech Research Group, names Experiture a Champion in the 2024 Emotional Footprint Awards for Marketing Platforms (Midmarket), with a Net Emotional Footprint of +100, and a 2024 Data Quadrant Award winner in the same category.

Platform update 8.7 focuses on speed: significantly faster data loading for large datasets, lazy loading in place of pagination, and a round of user-centric improvements across campaign management.

Version 8.4 introduces new Blazor technology for faster dashboard performance when building and managing campaigns, an upgraded default view for quicker access to your most relevant campaigns, and a round of fixes.

Experiture is ranked the #1 Leading Marketing Platform (Midmarket) in Info-Tech Research Group’s 2022 Data Quadrant, based on reviews from more than 30,000 IT and business professionals across product features, customer satisfaction, vendor experience and capabilities.

Experiture exhibits its fully automated, omni-channel marketing solutions for gaming and hospitality organizations at the Casino Marketing & Technology Conference.

Experiture 6.0 is built for highly regulated industries – financial services, healthcare, insurance and gaming – with a new level of scalability, security and customizability: per-recipient message preservation and archival, out-of-the-box support for GDPR and CCPA, and on-premise installation options.

EasyPURL 12.0 ships an intuitive drag-and-drop WYSIWYG Landing Page Designer so marketing teams can build personalized landing pages with no reliance on developers, alongside a host of performance enhancements. The upgrade is provided to every existing client and agency at no additional cost.

EasyPURL announces its new BRC/BRM service! With this feature, your direct mail recipients can return their Business Reply Mail (or Business Reply Cards) to our facility, where they are scanned and made available within EasyPURL’s Reports Dashboard. With this latest service, EasyPURL strengthens its lead as the world’s most complete integrated marketing platform by providing the most complete set of response options for integrated marketing.

Platform version 9.5 is released.

EasyPURL celebrates the launch of its 250,000th PURL campaign! After nearly 9 years of integrated marketing, EasyPURL is now by far the industry leader and has served the most PURL Campaigns of any provider.

Please welcome the newest member of the EasyPURL team, Katie Pasquesi. As our new Senior Account Manager, Katie comes on board to ensure top-level service and grow the relationships we have with our clients.

EasyPURL announces its new solutions

Please welcome the newest member of the EasyPURL team, Andres Zapata. As our new Product Manager, Andres ensures that the EasyPURL platform continues to be the most advanced integrated marketing platform available.

EasyPURL is excited to unveil our latest integrated feature, Call Tracking. With Call Tracking, you can use phone numbers as an inbound communication channel in your integrated marketing campaigns – and track responses within EasyPURL’s Reports interface, right alongside your other inbound channels.

EasyPURL is going to the Direct Marketing Association's Integrated Marketing Week in New York City next month! Come see us June 9 and 10 at the Millennium Broadway Hotel in Times Square. We’ll be at Booth 206 – stop by and say hello!

We are pleased to announce the newest release of our flagship PURL marketing platform – EasyPURL 9! The All-New EasyPURL 9 makes it easier than ever to create and deploy integrated cross-channel marketing initiatives with Personalized URLs (PURLs) and Variable QR Codes, dynamic landing pages, personalized email, inbound SMS messaging, and more!

EasyPURL will be at the ‪‎DMA 2014‬ conference in San Diego, CA Oct 26-30 with the newest ‪‎Multichannel‬ ‪‎Customer‬ ‪Engagement‬ ‪‎Marketing‬ technology! Visit Booth No. 1107 for your chance to win a shiny new iPhone 6!

Platform version 8.5 is released.

EasyPURL is proud to announce CrossTOUCH, the world's first ‪mobile‬ ‪app‬ for ‪cross media‬ reporting and engagement! Our mobile app offering continues to deliver on our promise to help marketers and resellers move past simple direct marketing programs.

We've just rolled out EasyPURL Version 8: it's now even easier to incorporate new channels seamlessly across web, email, mobile and social!

EasyPURL‬ parent company ‪‎Indros Group‬ announces its newest marketing platform -- ‪‎Experiture! ‬‬

Experiture’s multichannel marketing solution allows enterprises to create, launch, measure and optimize multichannel marketing programs across email, direct mail, web, mobile, social, and more. See it in action here: www.experiture.com

EasyPURL is proud to announce its newest innovative feature, Inbound SMS Marketing. With this newest available response option, integrated marketers can now use EasyPURL to configure and measure inbound SMS keywords – and see inbound SMS results alongside their other channels from within the EasyPURL Reports Dashboard.

EasyPURL Announces integrated A/B Testing in all editions! With EasyPURL's built-in A/B Testing, integrated marketers of all types can confidently optimize their PURL landing pages to help ensure the best campaign performance!

Please welcome the newest member of the EasyPURL team, Mario Navarro. As our new Technical Project Manager, Mario will interface with our clients to understand and translate project requirements into technical specifications in order to seamlessly give direction and assistant to the development team and ensure project deadlines are met.

EasyPURL Presents Engagement Marketing Automation at DMA 2013 in Chicago - EasyPURL is excited to present the power of Experiture's Cross-Channel Engagement Marketing Automation Platform at the DMA2013 Conference. Building on the success of EasyPURL, Experiture encapsulates a world of cross-channel marketing, campaign management, personalization and analytics tools in a single, easy-to-use platform, which marketers can experiment with at the DMA Conference.

INDROS Group, the integrated-marketing mastermind behind EasyPURL, proudly announces the launch of Experiture, a Cross-Channel Engagement Marketing Automation Platform designed to revolutionize Customer Engagement and Customer-Experience Marketing.

We're at Print13 in Chi-town! EasyPURL is excited to present the brand-new Engagement Marketing Automation Platform at Print 13! Learn how the industry's first-ever Engagement Engine can help drive sales and create life-long, dynamic customer conversations.

EasyPURL welcomes three new staff members to its ranks: Lynn Thomas (Business Development), Renata Tyburczy (Interactive Design), and Ian Grazette (Project Management).

EasyPURL releases Version 7.2 of its Marketing Campaign management software.

EasyPURL moves to a new residence: a former Williamsburg, Brooklyn recording studio that has been completely rebuilt from the ground up as an energy-efficient creative hub. Our new location boasts open spaces with tons of natural light, multiple meeting rooms, a spacious outdoor patio, and room for expansion -- plus access to public transportation, plenty of on-site parking, and a low-carbon footprint.

EasyPURL releases Version 7.1 of its industry-leading Marketing Campaign management software.

Are you ready for DSCOOP? EasyPURL sure is! Join us at Solutions Showcase booth #706, and at our Gold Partner Session "Profiting from Multichannel Marketing Automation Programs". We will be announcing the upcoming EP7.1 Multichannel Marketing Automation Platform – and giving away FREE trials to qualified attendees! If you’ve been waiting to get your hands on the print industry’s leading integrated marketing solution, this is your chance!

The wait is finally over! EasyPURL makes EP7, the newest version of its 1:1 Marketing Automation Platform, available to all of its customers.

EasyPURL has a new sales and marketing staff member, Joseph Marino! Joe brings years of Direct Marketing experience to our All-Star team – and we are excited to have him!

EasyPURL begins its Beta period of its newest 1:1 Marketing Automation Platform, EP7.

EasyPURL hires Nicholas Shippers to its Customer Service team. Welcome to the EasyPURL Family, Nick!

EasyPURL will be attending GraphExpo in Chicago this year as a featured Exhibitor. Come visit booth #1637 in Chicago for exciting give-aways

Get your game on with EasyPURL at DMA 2012 in Las Vegas! Join us on the Expo floor at Booth #232 for a chance to win exciting prizes – including a $500 casino chip!

After an exhaustive search, EasyPURL is proud to announce that Noam Rubinstein is joining us as Product Manager.

EasyPURL unveils new 1:1 Marketing Automation Platform at ON DEMAND Expo. Stop by Javits Center in NYC - Booth #303

EasyPURL is title sponsor and official PURL provider of On Demand 2012. Come visit us at Javits Center in the Big Apple this summer!

EasyPURL fills coveted Executive Vice President position after exhaustive search. Steven Amiel joins our growing team.

EasyPURL acquires the assets of MMI Solutions, industry leading marketing automation platform.

EasyPURL unveils version 6 of its Cross-media Reporting Dashboard to much industry acclaim.

We're heading to Beantown (aka Boston, MA) for DMA 2011

If you're at Graph Expo, come by the Theater at Noon to hear our CEO Tej Kohli present an incredible case study on PURLs & QR Codes

We'll be in the Windy City for Graph Expo! Stop by Booth #3865 to see our new iPad reporting dashboard!

EasyPURL is proud to announce the release of SocialShare, a revolutionary way for marketers to integrate cross-media marketing campaigns to social media! Give us a call to hear more

Check out the InterACT! Virtual Conference for our presentation of the award-winning Cox Cable PURL Campaign

Our talented graphic design team just unveiled 100+ new landing page templates!

Want to Get Personal with PURLs? Discover the Ins and Outs of using PURLs in your marketing mix with an exclusive webinar we worked on with our friends at DirectMarketingIQ.com

We're heading to Beantown (aka Boston, MA) for DMA 2011

We'll be crossing the bridge to attend DM Days in Manhattan (Booth #208)

Mr. PURL Goes to Washington: We're heading to ON DEMAND 2011 in DC!

2010 GOLDEN PURL Winners Announced: Congrats to Westland Printers and Visions, Inc!

EasyPURL-India moves to a bigger and better office in Kolkata.

VP of Sales and Marketing Rio Longacre speaks to Cleveland DMA on "Emerging Technologies for Direct Marketers".

EasyPURL.com in San Francisco! Check out EasyPURL.com 5.0 at DMA:2010, booth # 2420.

EasyPURL.com in Chicago! Check out EasyPURL.com 5.0 at Graph Expo booth # 214.

EasyPURL.com to unveil EasyPURL.com 5.0 with new and enhanced Mobile Marketing module at Graph Expo 2010 in Chicago. Stop by at booth #214.

Yo, Adrian! EasyPURL.com travels to Rocky's home, the city of brotherly love, Philadelphia, PA, for the OnDemand Conference & Expo.

EasyPURL.com Client Services adds 65 new Templates to the Landing Page Gallery!

EasyPURL.com launches QR (Quick Response) Codes to the Cross-Media Suite.

EasyPURL.com heads down to Dallas, Texas, for the annual DSCOOP Conference. Yeehaw!