EasyPURL ENGAGE For Brands
PURLs, Personalized QR Codes, Dynamic Landing Pages, Powerful Reporting & Analytics
Creating personalized experiences has never been easier or more affordable.
Built for measurable direct marketing
Launch personalized campaigns without adding production complexity.
EasyPURL Engage gives brand marketing teams the tools to connect direct mail, personalized URLs, QR codes, landing pages, and response reporting in one measurable campaign workflow. EasyPURL works as a PURL marketing platform for direct mail teams that need personalized URLs, QR codes, landing pages, and reporting in one workflow.
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Personalized URLs
Create a unique web address for each recipient, using your campaign data and preferred domain.
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Variable QR Codes
Turn printed pieces into measurable digital response paths with unique QR codes for every recipient.
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Dynamic Landing Pages
Deliver personalized campaign pages that adapt messaging, offers, and content by audience data.
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Reporting & Analytics
Track campaign activity and response data across channels from one reporting dashboard.
PERSONALIZED URLS
Capture attention and engage each target on the individual level.
A Personalized URL, or PURL, is a unique web address created specifically for each prospect or customer who receives your direct mail piece or direct marketing communication. Because each Personalized URL contains the recipient’s name inside a web address reserved exclusively for them, PURLs allow marketers to create a truly personalized and engaging 1:1 experience — sort of like a concierge service for each customer of prospect.
- Every Target Gets a Personalized URL (And a Personalized Experience)
EasyPURL’s powerful personalization engine makes it fast and easy to generate a Personalized URL for every target or customer in your database. PURLs increase personalization and interactivity with your marketing, help you create life-long audience communication, and enable you to provide your targets or customers with relevant information and measure the results — all from one platform. - Create A Personalized Connection With Your Brand
Our proprietary PURL technology enables you to maintain your branding AND create a personalized experience for every prospect or customer in your target database. Not only can you generate a PURL for each target, you can also create a dynamic, personalized landing page exclusively for each target — using your company’s domain or whichever domain you choose. - The Fastest, Most Powerful PURL Solutions Available
EasyPURL’s personalization engine is so powerful that you can create millions of PURLs in seconds — on demand and from anywhere in the world. - Optional PURL Security Feature
EasyPURL gives you the ability to add an additional security step to any PURL campaign — which requires the user to enter a security code to access the Personalized URL — to protect any private or personally identifiable information. - We Handle All The Heavy Lifting
EasyPURL handles PURL generation, hosting, and campaign infrastructure so your team can focus on audience strategy, creative execution, and measurable response. Our exclusive technology takes care of all the PURL hosting — on the domain of your choice. You own the domain, we take care of the hosting and everything else. It’s that simple!
Experience our personalization engine First-hand! Click the button below to create your own PURL!
PERSONALIZED QR CODES
Turn every QR code into a personalized, trackable response path.
Using Personalized QR Codes as part of a strategic cross-channel approach will help you boost overall conversions (and ROI) by providing targets with multiple engagement options. How? With EasyPURL, each target in your database will receive a Personalized QR Code that is unique to them — and gives them instant access to their personalized landing page, multimedia content, coupons, or anything at all. Additional benefits include:
- A Dynamic QR Code For Every Target
Thanks to EasyPURL's powerful personalization engine, you can provide seamless cross-channel experiences by creating dynamic QR codes for every single target in your database. - Fast And Super Powerful
Generate hundreds of thousands of Personalized QR Codes using the EasyPURL platform whenever you need to – in seconds, and from anywhere. - Simplify Engagement From Mobile Devices
No need to enter in long URLs on a tiny smartphone screen. With Personalized QR Codes, targets are just a snap away from engaging with your marketing campaigns - Proprietary, Lightweight Fon
Our unique technology creates Personalized QR Codes using a proprietary, lightweight font – allowing you to incorporate them in your campaigns without the need to deal with large image files - Scalable And Secure
Whether you need to generate 10,000 Personalized QR Codes or 10 million, we've got you covered! Plus, all Personalized QR Codes are stored safely and securely in the EasyPURL platform. - Unprecedented Visibility Over Performance
With EasyPURL, you'll have access to a variety of reporting and analytics tools that let you review campaign performance and Personalized QR Code engagement down to the individual target level.
DYNAMIC LANDING PAGES
Capture responses and deliver unique customer experiences to each of your targets.
EasyPURL makes it easy to engage each of your prospects or customers on the individual level by utilizing our dynamic landing pages to deliver a truly personalized experience to each target. Plus, you don’t have to be a designer or even a marketing expert to get amazing results. Our tools make it easy to craft, test and optimize customized landing pages with ease.
- World’s Easiest Online Landing Page Editor
Creating stunning landing page and email designs is as easy as dragging and dropping elements into place using our simple yet powerful WYSIWYG online editing tool — no HTML, CSS or special skills required! Plus, there’s no software to download or install, and it takes just minutes to create fully responsive, personalized landing page designs. - Hundreds of Free Landing Page Template
Build from scratch or choose one of EasyPURL’s hundreds of pre-built, fully customizable landing page templates — fully responsive and pre-optimized for desktop and mobile — all for free! - Truly Dynamic, Personalized Messaging
All of our landing pages are dynamic, meaning you can leverage data to provide each customer or prospect with a truly personalized experience. You have the power to incorporate things like personalized greetings and text specific to each visitor, variable imagery, and more. - The Tools (and Power) To Generate Leads
Leverage the power of EasyPURL’s dynamic landing pages to create a truly personalized experience for visitors AND to generate leads for your company. Our platform makes it easy to incorporate survey or lead-capture forms into your landing page — including highly customized, multi-paged forms. - Add Rich Media Content To Any Landing Page
When we say dynamic, we mean it. In addition to your ability to add variable static imagery to any landing page, you can also incorporate variable rich media content like video, maps, interactive Flash or CSS, news, social feeds, and more — which provides an even more personalized, interactive environment for prospects or customers. - Optimize Effectiveness With A/B Split Testing
EasyPURL features built-in A/B split testing, which makes the process of testing and identifying champion vs. challenger landing page designs simple and efficient. Instead of relying on guesswork or gut feelings, you can use real, personalized user data to make decisions when it comes to optimizing your landing pages for effectiveness.
POWERFUL REPORTING & ANALYTICS
Track and analyze campaign results across channels from a single reporting platform.
Get unprecedented visibility on the performance of every Personalized URL (PURL) landing page, QR code, direct mail piece, call / IVR response, personalized email, SMS, and more with EasyPURL’s integrated multichannel reporting and analytics dashboard. You can measure and optimize each campaign, down to the individual target level, thanks to our user-friendly interface — powered by our proprietary reporting and analytics engine.
- One Dashboard, ALL of Your Campaign Metrics
EasyPURL features the most comprehensive multichannel data metrics available — all accessible via our user-friendly reporting and analytics dashboard. You’ll have complete visibility on the performance of every single marketing campaign — both online and offline — including print (direct mail), personalized email (including trigger emails), social, desktop and mobile landing pages, and more. - Detailed Reporting Down To The Individual Level
Thanks to EasyPURL’s powerful reporting and analytics engine, you can view campaign events and activity down to the individual target level. Our reporting dashboard makes it easy to analyze performance on a granular level by giving you the power to drill down to individual-user-level metrics. - Access Your Reporting Dashboard From Any Device
Away from the office but still want to check your campaign reports or metrics? No problem. You can access EasyPURL’s reporting and analytics dashboard on the go from any device, tablet or of course any desktop computer. - Keep Reporting Aligned With Your Brand
Keep reporting aligned with your brand and internal workflows, with dashboards your marketing and leadership teams can use to monitor campaign performance. - Give Teams The Right Reporting Views
Give the right teams access to the right reporting views, so stakeholders can monitor campaign activity, response, and performance without digging through spreadsheets. - User Management Made Simple
Manage user access, reporting permissions, and team visibility from a single dashboard as campaigns move from launch to optimization.
Campaign confidence
Brand marketers need measurable results.
EasyPURL helps brand teams turn direct mail, QR codes, and landing pages into measurable response programs with clear campaign-level visibility.
- 200,000+Campaigns created
- 4,500Overjoyed marketers
- Billionsof PURLs generated
The Industry-Leading PURL Marketing Software & Platform
Connect and coordinate direct mail, email, mobile, call tracking, inbound SMS, postal tracking, and personalized landing pages from one campaign workflow built for high-performance PURL marketing initiatives.
+ Postal Tracking
They’ve already brought their marketing plans to life
Now it’s your turn. Launch personalized campaigns that connect every recipient to a measurable digital response path.
Frequently Asked Questions
Direct Mail PURLs, Variable QR Codes, & CRM Marketing
Get answers to common questions about implementing Personalized URLs (PURLs) and dynamic response paths in your campaigns.
What is a Direct Mail PURL and how does it benefit my campaigns?
A Personalized URL (PURL) is a unique web address generated specifically for each recipient in your marketing database (e.g., JohnSmith.easypurl.com). When incorporated into direct mail, PURLs create a highly engaging 1:1 digital response path. They allow you to track individual recipient engagement in real-time, pre-populate landing page forms with recipient data, and measure exact conversion rates down to the individual level.
How do Variable and Dynamic QR Codes work in direct mail?
Variable (or dynamic) QR codes are unique, personalized QR codes printed on each individual mail piece. When scanned with a mobile device, the QR code bypasses manual typing and instantly routes the recipient to their unique, personalized landing page. This eliminates friction, improves the mobile response rate, and provides the exact same individual-level tracking as a printed PURL.
Can I integrate EasyPURL with my CRM (like Salesforce, Microsoft Dynamics, etc.)?
Yes. EasyPURL features bi-directional connectivity with major CRMs, including Salesforce, Microsoft Dynamics, and others. Through our robust Web Services API, you can automatically sync campaign interaction events, form submissions, and profile updates directly back to your CRM, allowing sales teams to follow up on direct mail leads instantly.
Do I need to host the PURLs on an EasyPURL domain?
No, you do not. EasyPURL gives you full creative and branding control. You can use your own custom corporate domain or register a campaign-specific domain (e.g., yourbrand-offers.com). We handle all the heavy lifting of PURL generation, hosting, and secure SSL routing behind the scenes on your preferred domain.
Can I trigger automated follow-ups based on direct mail delivery?
Absolutely. By integrating with Intelligent Mail Barcodes (IMb), EasyPURL can track the physical delivery of your direct mail pieces through the postal stream. You can configure the platform to automatically trigger multi-channel marketing initiatives—such as sending a coordinated email or SMS follow-up—the exact day your mail piece is delivered to the recipient's mailbox.
Launch Personalized Campaigns That Are Easier to Track, Measure, and Optimize.
Request a demo and see how EasyPURL helps brand teams create PURLs, QR codes, landing pages, and campaign reporting in one workflow.