Privacy Policy
EasyPURL is a business-to-business marketing technology platform. We process personal information for our own website, sales, support, security, and product operations, and we also process customer campaign data on behalf of our customers when they use the EasyPURL platform.
1. Who this policy covers
This Privacy Policy applies to EasyPURL websites, lead forms, marketing pages, support channels, and related services operated by EasyPURL by Experiture, EasyPURL, Inc., Experiture, Inc., and their affiliated businesses, which we refer to as "EasyPURL", "Experiture", "we", "us", and "our".
This policy covers visitors, prospects, customers, authorized platform users, job applicants, vendors, and people who interact with campaigns or landing pages powered by our services.
2. Our role for customer campaign data
When a customer uses EasyPURL to upload audiences, build campaigns, create personalized URLs, send communications, host landing pages, capture responses, or measure campaign performance, that customer is typically the business, controller, or similar party that decides why and how the personal information is used. EasyPURL acts as a service provider, processor, or vendor that processes that data according to the customer's instructions and our written agreements.
Our customers are responsible for having the notices, permissions, lawful bases, suppression practices, and consent records required for the people they contact or track through the platform. We do not sell customer campaign lists, and we do not use customer campaign data to market unrelated third-party products to those recipients.
3. Information we collect
Depending on how you interact with us, we may collect the following categories of information:
- Contact and account information: name, business email, phone number, company, title, login identifiers, billing contact details, and user role information.
- Commercial and support information: requests for demos, proposals, contracts, invoices, purchases, support tickets, implementation notes, and communications with us.
- Customer campaign data: audience records, recipient identifiers, campaign content, personalization fields, landing page responses, suppression data, delivery events, engagement events, attribution data, and related metadata uploaded or generated by customers.
- Website and device information: IP address, device identifiers, browser, operating system, referring pages, pages viewed, clicks, session details, cookie identifiers, approximate location, and similar analytics or security data.
- Integrations and third-party data: information exchanged with services that customers or users connect to EasyPURL, such as CRM, analytics, advertising, messaging, data warehouse, print, email, SMS, or collaboration tools.
- Feedback and user content: survey responses, testimonials, product feedback, form submissions, and other information you choose to provide.
4. How we use information
We use personal information for the following business and commercial purposes:
- Provide, operate, secure, troubleshoot, and improve the EasyPURL platform and websites.
- Create and manage accounts, authenticate users, administer tenants, and enforce access controls.
- Process customer instructions, campaign workflows, personalized URLs, landing page responses, analytics, integrations, reporting, and support requests.
- Respond to inquiries, provide demos, send service messages, manage contracts, process billing, and support customer success.
- Send marketing communications about EasyPURL or Experiture products, services, events, and educational content, subject to unsubscribe rights and applicable law.
- Measure website performance, understand audience interest, personalize content, and run analytics or advertising activities where permitted by law and your consent choices.
- Detect, prevent, and investigate fraud, abuse, spam, security incidents, unlawful activity, and violations of our terms.
- Develop new features, benchmarking, reporting, automation, and product insights using aggregated, de-identified, or customer-authorized data where appropriate.
- Comply with legal obligations, enforce agreements, protect rights, and complete business transactions such as mergers, acquisitions, financing, or asset transfers.
5. Cookies, analytics, and advertising choices
We use cookies, pixels, tags, local storage, and similar technologies to operate the site, remember preferences, measure traffic, understand performance, support advertising, and improve the website. Some of these technologies are essential; others are used only according to the choices presented in our consent banner or cookie settings.
You can open Cookie Settings at any time from the footer of our website. Browser settings may also let you block or delete cookies. If your browser or device sends a legally recognized opt-out signal, such as Global Privacy Control, we will treat it as required by applicable law.
We may use Google Analytics, Google Ads, advertising pixels, retargeting providers, consent management tools, security tools, and similar services. These partners may process identifiers, device data, cookie data, and activity data for measurement, analytics, and advertising subject to your choices and their own privacy terms.
6. How we share information
We may share information with:
- Service providers and subprocessors that host, secure, analyze, transmit, process, print, deliver, support, or maintain our services.
- Customer-selected integrations such as CRM, analytics, advertising, messaging, warehouse, print, or collaboration tools connected by a customer or authorized user.
- Customer administrators and authorized users who manage the relevant tenant, campaign, account, or workspace.
- Professional advisers such as lawyers, accountants, auditors, insurers, and financial advisers.
- Authorities or legal parties when required by law, court order, subpoena, government request, or to protect rights, safety, security, and integrity.
- Business transaction parties in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.
- Advertising and analytics partners for website measurement and advertising where permitted by law and your consent or opt-out choices.
We do not sell customer campaign lists. We may share website visitor identifiers with advertising and analytics partners in ways that certain privacy laws may define as a "sale", "sharing", or targeted advertising. You can manage those uses through Cookie Settings, Global Privacy Control where required, or by contacting us.
7. Data retention
We keep information for as long as reasonably needed for the purposes described in this policy, including to provide services, comply with customer instructions, maintain records, resolve disputes, enforce agreements, improve security, and meet legal, tax, accounting, and compliance obligations. Customer campaign data is retained according to the applicable contract, product configuration, customer instructions, and backup schedules.
8. Security
We use administrative, technical, and organizational safeguards designed to protect personal information. These may include access controls, authentication, encryption in transit, logging, monitoring, network protections, vendor review, employee controls, and incident response processes. No system is perfectly secure, and you are responsible for protecting your account credentials and using appropriate access controls for your users.
9. International data transfers
We are based in the United States and may process information in the United States and other countries where we, our affiliates, service providers, or subprocessors operate. Where required, we use lawful transfer mechanisms and contractual safeguards for cross-border transfers.
10. Your privacy choices and rights
Depending on where you live, you may have rights to request access, correction, deletion, portability, restriction, objection, withdrawal of consent, or opt-out of certain targeted advertising, sale, sharing, or profiling activities. To exercise rights, contact us using the details below. We may need to verify your identity and may deny or limit requests where permitted by law.
If your information is in a campaign run by one of our customers, we may direct your request to that customer or process it according to that customer's instructions, because the customer controls the campaign relationship.
11. California and other US state notices
The table below summarizes categories of personal information we may collect and disclose for business purposes. We retain each category as described in the Data Retention section.
| Category | Examples | Sources | Business or commercial purposes | Disclosure categories |
|---|---|---|---|---|
| Identifiers | Name, email, phone, company, IP address, account ID, cookie ID | You, customers, devices, integrations, service providers | Services, security, support, marketing, analytics, compliance | Service providers, customer administrators, integrations, advisers, legal parties |
| Commercial information | Demo requests, purchases, subscriptions, billing records, support history | You, customers, payment and business systems | Sales, billing, account management, support, compliance | Service providers, advisers, legal parties |
| Internet or device activity | Pages viewed, clicks, browser, device, referring URL, campaign events | Devices, cookies, analytics tools, customer campaigns | Website operation, analytics, advertising, security, campaign reporting | Service providers, analytics and advertising partners, customer administrators |
| Geolocation | Approximate location inferred from IP address | Devices, analytics and security tools | Security, analytics, localization, fraud prevention | Service providers, analytics partners |
| Professional information | Company, title, work email, role, industry | You, customers, business partners, public sources | Sales, account management, support, personalization, marketing | Service providers, CRM and sales tools, advisers |
| Inferences | Product interests, marketing engagement, account fit, campaign performance segments | Website activity, forms, customer data, analytics, campaign data | Personalization, analytics, sales prioritization, product improvement, reporting | Service providers, customer administrators, analytics partners |
We do not knowingly sell or share personal information of people under 16. We do not knowingly collect information from children under 13, and our services are intended for business users and adults.
12. EEA, UK, and similar jurisdiction notices
Where privacy laws require a legal basis, we rely on one or more of the following: performance of a contract, legitimate interests, consent, compliance with legal obligations, and protection of rights or safety. You may have rights to complain to a data protection authority. Where we process customer campaign data as a processor, we do so under the customer's instructions and applicable data processing terms.
13. Email, SMS, direct mail, and campaign communications
EasyPURL supports marketing channels such as email, SMS, direct mail, personalized URLs, QR codes, and landing pages. Our customers are responsible for ensuring their campaigns comply with applicable laws, including consent, opt-out, sender identity, suppression, recordkeeping, and message-content requirements. We provide tools to support lawful marketing, but we do not decide the legal basis for a customer's recipient communications.
14. AI, automation, and product improvement
EasyPURL may use automation, analytics, and AI-assisted features to help customers create, classify, route, analyze, or improve campaigns and operational workflows. We do not use customer campaign data to train public third-party foundation models unless authorized by the customer or permitted by the applicable agreement. We may use aggregated, de-identified, telemetry, diagnostic, and customer-authorized data to improve reliability, security, analytics, and product functionality.
15. Third-party sites and services
Our websites and services may link to third-party sites or integrate with third-party services. We are not responsible for the privacy practices of third parties that we do not control. Review their privacy notices before providing information to them.
16. Changes to this policy
We may update this Privacy Policy from time to time. The effective date above shows when this version took effect. If changes are material, we will provide notice as required by law or contract.
17. Contact us
For privacy questions or requests, contact us at support@experiture.com or info@easypurl.com. You may also contact us by mail at EasyPURL by Experiture, 210 Richardson Street, Brooklyn, NY 11222.