One-to-One Marketing in the Gaming & Entertainment Industry
Casino and other types of entertainment marketers have seen the competition for their most loyal customers heat up in recent years. With the rise of alternative gambling markets – along with ever more lavish promotions and giveaways– the industry is challenged to both create loyal players from occasional visitors, and prevent its most loyal players from defecting to competing properties. With no end to the heated competition for gaming dollars, marketers are more hard pressed than ever to stimulate repeat visits effectively and efficiently. One–to–one marketing can give casino and amusement operators the edge in the competition for their most loyal players’ share of wallet.
Easypurl has orchestrated personalized communications for amusement operators, casinos and multi-property gaming groups throughout this historic climate – and has provided a range of efficient, effective personalized marketing campaigns featuring ‘permanent’ Personalized URLs (PURLs).
Boosting Gaming & Entertainment Loyalty with PURLs and Marketing Automation
Having powered hundreds of campaigns for gaming and entertainment industry marketers over the years, we are familiar with popular strategies and tactics –– as well as with best practices –– in delivering Campaigns that meaningfully engage with loyalty program members that range from casual players to high-rolling regulars.
Want to See the Results?
Discover how some of the nation’s premiere casinos use Easypurl’s personalization and marketing automation technology to enhance their loyalty programs with ‘permanent’ PURLs and dynamic landing pages that feature player histories, loyalty program balances, targeted offers and more.
Fill the form to the right to request our Case Study on one–to–one marketing in the Gaming & Entertainment industry with Easypurl.