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Industry Case Studies


One–to–One Marketing in the Automotive Industry

Nobody has more information about their prospects and customers than dealerships. Your DMS or dealer CRM systems contain a wealth of information that can be used to personalize your communications and generate more, better leads. At Easypurl, we’ve been helping automotive marketers do just that with our personalized, one–to–one marketing technology since 2006.

Over 20,000 successful automotive campaigns for hundreds of dealerships can’t be wrong – incorporating PURLs into your direct marketing strategy can help drive more qualified leads, sell more cars and generate more service customers.

Easypurl has created the perfect storm of technologies to entice your prospects to respond to your direct marketing:

  1. Personalized URLs & QR Codes

    Adding a PURL on your direct mail will boost your direct marketing results, and track every visit to your Lead Capture pages (even if they don’t respond).

  2. Dynamic/Personalized Landing Pages

    Personalized Landing Pages boost lead generation rates by 30% or more. Fill out the form and we’ll be happy show you a DEMO!

  3. Inbound SMS Marketing

    Drive more leads by adding SMS as a response option for your targets to respond to your direct mail… get immediate access to the cell phone of the prospect so you can reach them anytime!

  4. Reporting and Analytics

    A reporting dashboard designed with dealerships in mind. Get real time notifications on your leads from direct mail, IVR and email all within one dashboard! Even annotate the results with notes to help the sales process. Selling cars just got more fun!

Easypurl takes data security and privacy very seriously. We integrate with all major DMS and dealer CRM systems. We have worked on projects for all leading Automotive Brands. We maintain the highest level of certifications and protocols to preserve this trust. We have SAS70/SOC Level II, PCI amongst many others in projects that we have deployed.

PURLs (Personalized URLs) help improve response rates from direct mail and email for all types of Automotive Direct Mail Programs including:

Want to see how it's done?

Fill out the form to learn how PURLs (Personalized URLs) and Personalized Landing Pages from Easypurl have enabled dealerships generate more sales-ready leads that result in increased visits to the dealership and more cars sold!

Please call 1-866-463-7671 Ext. 1 or email us to request a demo, discuss your Campaign objectives or to learn more about qualifying for Easypurl's Reseller Partner Program.

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